Strategic Growth Advisor
Helping companies unlock sustainable growth through sharp strategy, commercial discipline, and hands-on leadership — from global corporations to fast-moving startups.
About Me
I am a commercial leader with 25 years of experience across the FMCG and Foodservice sectors, known for driving international growth, leading complex market expansions, and building resilient, high-performing teams.
My career spans senior roles in sales, marketing, and commercial management — including leadership of key accounts, oversight of distributor networks, and responsibility for brand and category strategies across international markets.
Most recently, I served as CEO of an innovative foodtech startup, leading the company through intense growth phases, investor relations, and operational transformation. Today, I bring this combined corporate and entrepreneurial experience to organizations seeking clarity, momentum, and sustainable growth.
Services
Supporting companies that want to grow smarter, expand internationally, and strengthen their commercial performance.
Strategic planning and execution for companies entering new markets or seeking to scale their international presence with confidence and clarity.
Building high-performing commercial engines through disciplined sales strategy, key account management, and optimized distributor relationships.
Sharpening brand positioning, category management, and integrated marketing approaches that drive measurable commercial results.
Guiding founders and leadership teams through growth phases, investor relations, and operational transformation with entrepreneurial insight.
How We Work Together
Depending on your needs and growth stage, I offer two engagement models — both hands-on, pragmatic, and focused on measurable outcomes.
Ideal when your company needs clarity, direction, or momentum around a specific challenge.
Designed for companies that benefit from continuous support and strategic sparring.
Hands-on, pragmatic, and focused on measurable outcomes.
Core Expertise
Sales strategy, market entry, and international expansion
Key accounts, distributor relations, procurement
Brand management, category management, integrated marketing
Investor relations, scale-up leadership, operational excellence
Get in Touch
Whether you're entering new markets, scaling your business, or sharpening your commercial strategy — we'd love to hear from you.